Where could you go with the right partnership?

Where could you go with the right partnership?

Where could you go with the right partnership?

We’re focused on partnering with innovative technology firms and world-class retailers in adopting new technologies to improve the retail experience. From optimizing inventory and checkout to enhancing customer engagement and sustainability, we aim to create a more efficient and modern shopping experience.

We’re focused on partnering with innovative technology firms and world-class retailers in adopting new technologies to improve the retail experience. From optimizing inventory and checkout to enhancing customer engagement and sustainability, we aim to create a more efficient and modern shopping experience.

Felipe D. Gonzalez

Innovation Sherpa

Felipe D. Gonzalez

Innovation Sherpa

YEARS IN THE

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INDUSTRY

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WHO WE ARE

WHO WE ARE

WHO WE ARE

Holistic consulting on tech and innovation, we are the experts you are searching for.

Holistic consulting on tech and innovation, we are the experts you are searching for.


Shrink, competition, security, there are no end to the difficulties brick and mortar retailers face today. New innovation abounds but you don’t have time to research the viability of every firm that promises solutions.

With a focus on integrity, collaborative values, and a deep understanding of technology's hype cycle, we provide tailored guidance to help you make informed decisions and achieve success through productive connections.

Consulting

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Expert IT Consulting Services for Retail Innovators.

At Wired For Biz, we specialize in bridging the gap between…

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Expert IT Consulting Services for Retail Innovators.

At Wired For Biz, we specialize in bridging the gap between…

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Creating

02

Innovative Solutions to Transform Your Retail Business

We are dedicated to creating innovative technology solutions tailored to …

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02

Innovative Solutions to Transform Your Retail Business

We are dedicated to creating innovative technology solutions tailored to …

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Communicating

Communicating

03

Engaging and Inspiring Public Speaking for Executive Audiences

Felipe Gonzalez brings a unique blend of expertise and charisma to…

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03

Engaging and Inspiring Public Speaking for Executive Audiences

Felipe Gonzalez brings a unique blend of expertise and charisma to…

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TESTIMONIALS

Michael Guzzetta

Senior Director - HEB

Felipe is one of the smartest guys I've enjoyed working with. He not only knows technology, but he understands business and how the two intersect to create innovation magic. Felipe always seems one step ahead of everyone else, knowing what's next, …

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Michael Guzzetta

Senior Director - HEB

Felipe is one of the smartest guys I've enjoyed working with. He not only knows technology, but he understands business and how the two intersect to create innovation magic. Felipe always seems one step ahead of everyone else, knowing what's next, …

expand

Michael Guzzetta

Senior Director - HEB

Felipe is one of the smartest guys I've enjoyed working with. He not only knows technology, but he understands business and how the two intersect to create innovation magic. Felipe always seems one step ahead of everyone else, knowing what's next, …

expand

Andrew Khan

PMI-ACP, SMC

Felipe is one of the most well informed partners I’ve worked with at H-E-B for technology and innovations. Felipe can flex up to report out to the most senior people in the organization, but can also dive deep into details and understand the intricacies of…

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Andrew Khan

PMI-ACP, SMC

Felipe is one of the most well informed partners I’ve worked with at H-E-B for technology and innovations. Felipe can flex up to report out to the most senior people in the organization, but can also dive deep into details and understand the intricacies of…

expand

Andrew Khan

PMI-ACP, SMC

Felipe is one of the most well informed partners I’ve worked with at H-E-B for technology and innovations. Felipe can flex up to report out to the most senior people in the organization, but can also dive deep into details and understand the intricacies of…

expand

Larry Payne

Innovation Leader

Writing about and recommending Felipe Gonzalez is an easy task!… Three of the many competency behaviors that I've found that serves him well as an Innovator are Instilling Trust, Cultivating Innovation …

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Larry Payne

Innovation Leader

Writing about and recommending Felipe Gonzalez is an easy task!… Three of the many competency behaviors that I've found that serves him well as an Innovator are Instilling Trust, Cultivating Innovation …

expand

Larry Payne

Innovation Leader

Writing about and recommending Felipe Gonzalez is an easy task!… Three of the many competency behaviors that I've found that serves him well as an Innovator are Instilling Trust, Cultivating Innovation …

expand

Request a Meeting

Get a front row seat to the newest in retail innovation

Who We Are

Who We Are

Who We Are

Felipe is a forward-thinking Innovator and Technologist boasting over three decades of mastery in bridging the retail sector with the frontier of emerging technologies. He excels in swiftly navigating, adapting, and infusing new technological veins into the retail body, enhancing not just the retail pulse but the overall consumer experience.


His journey has been enriched by successfully eliminating the chasm between sprightly startups and seasoned retailers, orchestrating collaborations that not only propel the retail landscape into new dimensions but also trigger substantial business growth.


As a seasoned Strategist and Entrepreneur, Felipe possesses a rare lens that captures the essence and dynamics of two worlds - the ambitious startups in pursuit of scalability and visibility, and the retailers with a zest for innovation and a keen eye on the competitive horizon. This unique vantage point empowers him to deliver unparalleled strategic insights and craft partnerships that are nothing short of win-win.


Being an evangelist of change and a fervent embracer of digital evolution, he is on a perpetual quest, exploring the cutting-edge technology terrains to unearth transformative solutions for the retail realm. His message is clear and invigorating: Let’s connect and harness the ingenious power of technology to sculpt the retail future, making it not just responsive but revolutionary.

Our Core Values

Our Core Values

Our Core Values

Creating

Creating


Ensuring that every solution we recommend aligns perfectly with your unique goals and needs. At times the startup needs time to mature, sometimes the retailer wants a bigger part of the design process, or not. In the end, we don’t do “Innovation Theatre”; we work with your business and technology teams to make sure that the solution fits not only the need, but the culture, the vision and the people of your enterprise.


Connecting

Connecting

Connecting

Crafting powerful collaborations that precisely match your aspirations and requirements. Are you looking for an emerging technology solution that will create a competitive edge? Or maybe a retailer that is willing to work with your startup to bring the next big thing to market. Only a powerful partnership that brings the right teams together can create - and execute - truly innovative solutions.

Cultivating

Illuminating the path to forming powerful partnerships and adopting innovation. Through public speaking, coaching and collaborative workshops, we can enlighten and invigorate your organization to not only dream big, but also execute on that dream.

Request a meeting

Get a front row seat to the newest in retail innovation

Request a meeting

Get a front row seat to the newest in retail innovation.

Request a Meeting

Get a front row seat to the newest in retail innovation

Request a meeting

Get a front row seat to the newest in retail innovation.

WHAT WE DO